Our skills
At Patricia Goldman International, we take pride in applying diverse expertise to meet all your communication needs. From strategy to crisis management, digital influence, and press relations, we are your trusted partner in building strong and impactful communication. Explore our varied skills, designed to help you shine in an ever-changing world
Strategic Consulting
Evaluating strengths and weaknesses, structuring a sustainable and effective communication strategy, anticipating potential crises, and identifying allies, competitors, and detractors are ingredients that contribute to the success of a good communication strategy. Within our agency, we enjoy guiding each of our clients from the initial briefing to the creation of communication sequences, having co-constructed a solid, shared, and realistic roadmap.
Digital
The digital world offers numerous opportunities to enhance your online presence and reach your audience. It’s the first medium to directly talk to your audience. At Patricia Goldman International, we seamlessly integrate digital communication across various channels, from LinkedIn accounts to advertising campaigns. We offer tailor-made solutions, from content recommendations to complete social media account management, mobilizing external experts if needed to create compelling and effective content.
Influence
In the agency’s history, the concept of influence has evolved significantly and impacted our roles and skills. We now encompass the management of press relations, public relations, and social media. Depending on our clients’ needs, we can also organize meetings with potential partners, professional organizations, public insitutions, and think tanks.
Monitoring
A communication strategy requires an in-depth understanding of clients, competitors, and the sector’s environment. Monitoring is essential to track trends, opportunities, and developments. Our service monitors and analyzes relevant data for informed decisions, adjusting the frequency to your needs (daily, weekly, monthly, etc.).
Press Relations
Our agency has a deep-rooted connection to this profession, whether supporting the media or managing press relations for various brands. Our approach is based on trust, transparency, understanding of the media, current events, and clear messaging. We facilitate exchanges between journalists and spokespeople with clear objectives.
Media Training
Our media training program guives you the tools to communicate effectively with the media, whether in interviews, press conferences, or public speaking engagements. You will develop your confidence and poise while learning to handle challenging questions and project a positive image of your company, with the support of renowned journalist trainers if necessary.
Crisis Communication
In a world where crises can occur at any moment, effective crisis communication is essential to preserve the trust of your stakeholders. Our team is here to support you when you need it most. We develop responsive and customized action plans to address delicate situations. We establish a dedicated and readily accessible crisis management team, identify the tools to activate, and offer management during and after the crisis.
Content Production
Studies, think tank reports, press kits, digital content, documentary or paid report concepts, press releases – in some cases, we can produce certain content in-house, oversee their development with partners or providers.
